Customer Feedback: Some Animals are More Equal Than Others
Posted on Gleanster Insights Blog - Fresh Perspectives. Better Decisions. The Italian economist Vilfredo Pareto observed that “a minority of input produces the majority of results.” Pareto’s Law—also...
View ArticleOnline Customer Communities: Looking for the ‘Aha!’ Moment
Posted on Gleanster Insights Blog - Fresh Perspectives. Better Decisions. Lithium, Jive, Yammer, and a host of other vendors promise the instantaneous creation of the all-elusive community, but can it...
View ArticleThe Text Analytics Space Heats Up With a Big Funding Round for Clarabridge
Posted on Gleanster Insights Blog - Fresh Perspectives. Better Decisions. Most people didn’t use to pay much attention to text analytics. Maybe natural language processing and computational linguistics...
View ArticleWhy Sentiment Analysis Isn’t Like a Game of Roulette
Posted on Gleanster Insights Blog - Fresh Perspectives. Better Decisions. In the game of roulette, there are black rows and there are red rows. Gamblers can place their bets anywhere they choose. On...
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Essential Skills for Analyzing Social Data
Posted on Gleanster Insights Blog - Fresh Perspectives. Better Decisions. It is estimated that the average internet user spends a quarter of their time on social media sites each year. With over 400...
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Ready, Set, Launch – Using Social Media to Improve Product & Service Launches
Posted on Gleanster Insights Blog - Fresh Perspectives. Better Decisions. Marketers have a love/hate relationship with social. It’s got tremendous potential, millions of people, and billions of...
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Sex, Lies and Social Content – Honesty Counts
Posted on Gleanster Insights Blog - Fresh Perspectives. Better Decisions. The following words are essential for effective community marketing engagement. The words are: relationships, support,...
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